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This article is about having a Blog for your business, why you need one, and how it can help your company.

What is a Blog?

Blog is short for weblog, a web page used for personal or business content. Blogs can be interactive and include a section at the bottom where readers can leave comments.

In this day and age, are Blogs still popular?

Absolutely. Most businesses do have Blogs, and yes, people do read them.

What is the purpose of a Blog?

  • Educate
  • Sell
  • Inform
  • Introduce
  • Differentiate
  • Generate Leads

Who are great candidates for a Blog?

Great candidates for articles are businesses selling high-quality products and services. Blogs can be for B2B (Business 2 Business) or B2C (Business 2 Consumer) businesses. They can also be personal.

What are the advantages of a Blog?

You get to control it; no one can censor it. It keeps people in the know. It keeps people on your website instead of being distracted by being on social media. You get to tell your story and make emotional connections with people.

What makes a Blog successful?

Having content that helps people by answering their questions. They came to your website looking for help.

Why should every business have a Blog?

It gives your company a business presence and can help your business generate more income.

How often should a Blog be updated?

It depends on what your business is doing. It can be once a week or once a month. It also depends on what your goal is.

What kind of products or services do you need for a Blog?

Any product or service as long as it’s high quality.

What are the most popular types of Blog posts?

Lists – Bullet points

How-to articles


Pillar pages (pages with lots of information)

How long should a blog post be?

A Blog post can range from 1000 words to 3000 words or more. The more words you have, the better your Blog will rank in the search engines. Quality is more important than the number of words in your article. It also depends on what your Blog is about.

What are the advantages of a Blog over social media?

It allows you to control your content 100% and keeps people on your website instead of being distracted by social media.

Should a Blog article allow comments to be posted?

Allowing comments to be posted depends on what your article is about. If you allow comments, they will need to be replied to immediately.

What’s the best way to promote a Blog?

Social media is one of the best ways to promote your Blog.

How do you get started with a Blog?

If you have WordPress, it’s already built-in. It would be best to have a professional writer fill in the blanks. If you don’t have WordPress, you can use a Blog software program that your web developer can help you find and set up. It is still recommended that you use the services of a professional writer to write articles for your Blog.

What is the best way to track traffic on a Blog?

Your web developer can use an analytics program to help you find and set it up for you.

It’s all about helping your readers. Focus on quality and helping people, and they will come.

Good luck!

Title: To Blog or Not to Blog
Category: Business Article
Author: Steven Cohen
Copyright: © 2023 Steven Cohen. All rights reserved.
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